Who We Are
FIRMUS COMMUNICATION VENTURES
(RC: 1119362) is a Communications and Media outfit based in Abuja. It is the owner of the MochaBeauty contest and brand. FCV is an allied firm with vested interests in the arts, beauty, sports, lifestyle, literature, all forms of entertainment and communications.
MESSAGE FROM THE MD
Welcome to 2021!
MochaBeauty officially welcomes you all to 2021, even though we are one month into it. We hope you started the year well, and are looking forward to great things happening in the coming months.
2020 was a challenging year on all fronts, and in 2021 we all want to take in a deep breath hope for better. Regardless of what 2021 throws at you, always know that you can handle it all!
MochaBeauty’s Miss Year contest, scheduled for the last quarter of 2020, couldn’t hold due to unforeseen circumstances. We apologize for any inconvenience caused, and we hope that you are ready to enter the contest this quarter.
Yes, Miss Year will be held this quarter, the first quarter of 2021, and registration for the contest is ongoing. As previously announced, the contest is open to everyone interested in participating, and three winners will emerge at the end of the voting process.
The three winners of the Miss Year contest will be ambassadors of MochaBeauty, representing the brand on various topical issues this year. They will also have media appearances and will be actively involved in the community development projects run by the brand, which include public sensitization on female health issues, and the need for women to be more involved in the electoral process. The winners will also receive cash prizes, which we hope will help them pursue worthy causes this year.
Miss Month contests will also be taking place, and our aim as a brand is to maintain a good relationship with all of our contestants.
Thank you all, and cheers to a wonderful 2021.
INTRODUCING MochaBeauty MISS MONTH DIGITAL BEAUTY CONTEST
MochaBeauty Nigeria© presents the first ever digital beauty contest in Nigeria.
We believe EVERY woman is beautiful and that beauty can be a powerful tool to empower women towards equity and dismantling of unjust gender norms and practices. We believe beauty can be promoted without recourse to nudity, lewdness or demeaning acts hence our bid to help women uncover their beauty in the most convenient and dignified process, wherein their beauty is not only valued but also used as a pathway to socio-economic empowerment.
To this end, MochaBeauty Nigeria© has been birthed to showcase all kinds of beauty in a non-traditional beauty contest. The typical beauty contest is annual, sexualizes the female form and stereotypes body shapes which must be exposed in bikinis and paraded before a crowd. We believe there should be options and this should not be the only standard.
To counter this, MochaBeauty Nigeria© has broadened and softened the approach to beauty contests by acknowledging that not every woman would be able to face a live crowd in swimsuits to showcase her beauty thereby opening up the number of women who will be able to participate.
From February 2020, we will be receiving pictures (no swimsuits or bikinis) from women of all ages, shapes and complexions who register to participate in our monthly beauty contest. The public will be the Judge, as the preferred contestant will win the Miss MochaBeauty contest of the particular month through votes cast for individual contestants. The reasoning behind this is simply to validate the position that beauty lies in the eye of the beholder, and the public should therefore determine who a beautiful woman is via poll. A winner will emerge every month based on votes polled.
Winners will not only take-home cash gifts but also get opportunities over time, for growth and empowerment in their preferred endeavors using networks that place a premium on developing women and bridging the disparity in opportunities between the sexes. MochaBeauty Nigeria© will further link its beauty queens and others who evidence potential to mentors who can guide them through the process of attaining their goals. This, to us, is the best way to celebrate beauty, by uplifting women in a positive and dignified way.
Vision – A world where every woman feels beautiful and confident in her complexion and body.
Mission – To discover, celebrate and uplift beauty in a positive and dignified way that empowers the woman.
So, do you believe you look stunning? Take this opportunity to make some money and enhance your life by sending us decent, lovely pictures of you and be drawn into a world of endless possibilities, as beautiful women and girls!