Who We Are
FIRMUS COMMUNICATION VENTURES
(RC: 1119362) is a Communications and Media outfit based in Abuja. It is the owner of the MochaBeauty contest and brand. FCV is an allied firm with vested interests in the arts, beauty, sports, lifestyle, literature, all forms of entertainment and communications.
MESSAGE FROM THE MD
The MochaBeauty brand has continued to thrive thanks to your awesome support and followership! We love you all!
Not only are we recording more and more contestants with each passing month, our winners are emerging from different ethnic groups which is a true reflection of the marvelous blend we are in Nigeria. Additionally, most of them have embarked on various community projects which we will be sharing with you over the course of this month.
It might also interest you to know that we now have a major partner: The Nigerian Television Authority. Their support will come in the form of free airtime when needed. We have the Director General Mr. Yakubu Mohammed to thank for this gesture. The Executive Director Programs, NTA, Mr. Wole Coker, is also a friend of the MochaBeauty brand and has been instrumental to much of our growth. The management of MochaBeauty will strive to make this partnership equally beneficial.
A small dark spot on our radar though. In the month of June we had to let the 2nd Runner Up go as we discovered at the last minute that she had not used her real identity in the contest. This led to the re-introduction of submission of valid IDs along with the application forms.
In a bid to keep improving our services, voting privileges are now restricted to only verified, subscribed members. For a token fee of N500.00/month or N5,000.00/year, members have access to the voting portal to vote for their preferred candidate. Visitors to the site can only browse but will not be able to vote. The subscription-based voting was introduced to curb instances of rigging, a bane we had to contend with in the earlier days of our contest. This is a problem that has now been fully resolved. We used it in July with great results and will improve on it going forward.
Remember, these monthly contests are a run up to the big competition billed for December 2020 when our monthly winners will be brought together in a battle for the Miss Year crown. It promises to be a clash of the titans as a very juicy package awaits the top 3 winners. So keep a date with us!!
INTRODUCING MochaBeauty MISS MONTH DIGITAL BEAUTY CONTEST
MochaBeauty Nigeria© presents the first ever digital beauty contest in Nigeria.
We believe EVERY woman is beautiful and that beauty can be a powerful tool to empower women towards equity and dismantling of unjust gender norms and practices. We believe beauty can be promoted without recourse to nudity, lewdness or demeaning acts hence our bid to help women uncover their beauty in the most convenient and dignified process, wherein their beauty is not only valued but also used as a pathway to socio-economic empowerment.
To this end, MochaBeauty Nigeria© has been birthed to showcase all kinds of beauty in a non-traditional beauty contest. The typical beauty contest is annual, sexualizes the female form and stereotypes body shapes which must be exposed in bikinis and paraded before a crowd. We believe there should be options and this should not be the only standard.
To counter this, MochaBeauty Nigeria© has broadened and softened the approach to beauty contests by acknowledging that not every woman would be able to face a live crowd in swimsuits to showcase her beauty thereby opening up the number of women who will be able to participate.
From February 2020, we will be receiving pictures (no swimsuits or bikinis) from women of all ages, shapes and complexions who register to participate in our monthly beauty contest. The public will be the Judge, as the preferred contestant will win the Miss MochaBeauty contest of the particular month through votes cast for individual contestants. The reasoning behind this is simply to validate the position that beauty lies in the eye of the beholder, and the public should therefore determine who a beautiful woman is via poll. A winner will emerge every month based on votes polled.
Winners will not only take-home cash gifts but also get opportunities over time, for growth and empowerment in their preferred endeavors using networks that place a premium on developing women and bridging the disparity in opportunities between the sexes. MochaBeauty Nigeria© will further link its beauty queens and others who evidence potential to mentors who can guide them through the process of attaining their goals. This, to us, is the best way to celebrate beauty, by uplifting women in a positive and dignified way.
Vision – A world where every woman feels beautiful and confident in her complexion and body.
Mission – To discover, celebrate and uplift beauty in a positive and dignified way that empowers the woman.
So, do you believe you look stunning? Take this opportunity to make some money and enhance your life by sending us decent, lovely pictures of you and be drawn into a world of endless possibilities, as beautiful women and girls!